Instruction on how to use branding products in this toolkit, including key messages, logos, colors, and fonts (typeface). Please review this document. Consistent use of messaging and visual elements will help us amplify the identity of conservation districts in our state.
Public Support for Conservation
(pdf): Summary of tips from a talk by Dave Murphy - Commissioner of the Missouri Department of Conservation and chair of the campaign for a voter-approved sales tax to fund conservation - given at the WACD 2017 Annual Meeting. Tips focus on how to foster community support for conservation.
Tips to Engage Elected Officials and Decision Makers (pdf): Simple tips to help start and maintain effective relationships with key influencers of conservation district work.
Color palette: Colors to use when designing materials consistent with the CD logo and brand.
Looking for images for building an infographic or for data visualization?
Here's a zip folder of vector (digital) images
that relate to aspects of CD work. Feel free to use and modify!
Want to see how other CDs are using infographics and data visualization?
Check out these examples:
Time for show and tell! Here are presentations from fellow conservation districts about their communication, marketing, or education initiatives. Other CDs may use or build from these examples. Presentations were recorded during the monthly Communications, Partnership, and Outreach committee meetings.
Conservation District and Veteran Partnerships
, recorded May 2019
Inspiring Farm Conservation Stewardship: Adaptations to Incentive-based Campaigns,
recorded November 2018
Building and Maintaining Relationships (Pierce Conservation District),
recorded July 6, 2017
Conservation districts and environmental education (Palouse Conservation District),
recorded February 5, 2016
Kids in the Creek Educational Program (Cascadia Conservation District), recorded October 1, 2015
"Window" logo and accompanying slogan ("your window to healthy lands") are available in horizontal and vertical orientation, in color and in black and white.
Need help writing a media release or publicizing your event? These templates and guidelines were developed by fellow conservation district staff to help you get started.
Photo gallery (hosted on Flickr):
Find images of working lands, conservation, and landscapes from across Washington. Images have been contributed by conservation districts and the SCC and are available for non-commercial use by conservation districts, the Washington Association of Conservation Districts, Washington Association of District Employees, and Washington Conservation Society.
Appearance Release Form template: If you capture videos, photos, or audio/written recordings of people, consider using an appearance release form that gives you permission to use an image or recording. This Word template was developed by the SCC for district use. Disclaimer: This template and information about appearance release forms is not legal advice. If you have specific legal questions about release forms, we recommend you consult an attorney familiar with this area of law.
General photography tips and tricks:
Find a list of simple tips, presentations, videos, and resources to help build photography skills. (List created by CD employee and photographer Andrew Phay, Whatcom Conservation District)
Capturing Effective Testimonials from Landowners and Partners - Worksheet
(Word): Use this worksheet to develop your idea and strategy for capturing and sharing testimonials that effectively tell your story.
Appearance Release Form template (Word): If your district captures videos, photos, or audio/written recordings of people, consider using an appearance release form that gives you permission to use an image or recording. This template was developed by the SCC for district use. Disclaimer: Information about appearance release forms is not legal advice. If you have specific legal questions about release forms, we recommend you consult an attorney familiar with this area of law.
Tour Packet template: Provides a folder for tour materials, including a Tour Insert (see template below). Use this template to give an overview of your conservation district and key service areas that you want to highlight for tour attendees. Prints as 11x17 document, two-sided, folded.
Tour Insert template: Template includes space for a tour map and take-home messages about each CD tour stop. It prints as an 8.5x11 two-sided document that can be inserted into the Tour Packet template (see above).
Watch and share these short, 3-4 minute videos featuring success stories from Washington's CDs!
Whatcom Conservation District- Win-win solutions for dairies and water quality
North Yakima Conservation District - Effective, voluntary solutions help stabilize Ahtanum Creek and keep farmland viable
Clallam Conservation District - Voluntary effort succeeds in re-opening shellfish beds in Dungeness Bay
Spokane Conservation District - Vets on the Farm
Clark Conservation District - Empowering urban/small acreage farms