Marketing Toolkit

Tools and resources on this page are designed to help Washington conservation districts develop market themselves. You’ll find several free products to promote a unified “brand” for Washington conservation districts and templates for common marketing pieces.

BrandGuidelines_CoverBranding guidelines: Instruction on how to use branding products in this toolkit, including key messages, logo placement, color palette, and fonts (typeface). Please review this document - through consistent use of messaging and visual elements, we will amplify the identity of conservation districts in our state. (Updated June 2016)
Cover of tip sheetPublic Support for Conservation (pdf): Summary of tips from a talk by Dave Murphy - Commissioner of the Missouri Department of Conservation and chair of the campaign for a voter-approved sales tax to fund parks, soil, and water conservation - given at the WACD 2017 Annual Meeting. Tips focus on how to run a successful campaign to fund resource conservation.

Tip sheetTips to Engage Elected Officials and Decision Makers (pdf): Simple tips to help start and maintain effective relationships with key influencers of conservation district work. [/su_tab]

PalleteColor palette: Set of colors to use when designing marketing materials consistent with the CD logo and brand.

 10 Ways Conservation Districts Can Help YouImage - 10 Ways CDs can help you Fact Sheet - Overview of common services offered by Washington's conservation districts and how they may be able to help a landowner.

CREPHandoutConservation Reserve Enhancement Program (CREP) handout for landowners: (8.5x11 two-sided Word handout for print) Includes information on program incentives, eligibility, and enrollment. Follow these instructions to customize the handout with your district logo and contact information.
CD Template CoverAbout Conservation Districts: (11x17 folded Word doc for print) Includes key messages about CDs and three sections to customize with your own district-specific information. Please review these step-by-step template instructions. View example of completed template (Spokane Conservation District). Visit the SCC Fact Sheets page to download more SCC-produced materials about conservation programs and initiatives. Email Laura Johnson to request InDesign files of the templates.
Looking for images to help build an infographic or for data visualization?
Want to see how other CDs are using infographics and data visualization?
Check out these examples:
Time for show and tell! Here are presentations from fellow conservation districts about their successful communication, marketing, or education initiatives. Other districts are welcome to use or build from these examples. Presentations were recorded during the monthly Communications, Partnership, and Outreach committee meetings.
Building and Maintaining Relationships (Pierce Conservation District), recorded July 6, 2017 
 
Conservation districts and environmental education (Palouse Conservation District), recorded February 5, 2016 

 

Kids in the Creek educational program (Cascadia Conservation District), recorded October 1, 2015 

WSCD_WindowToHealthyLands_Logo_CMYK_H"Window" logo and accompanying slogan ("your window to healthy lands") are available in horizontal and vertical orientation, in color and in black and white.

ToolkitImagePRNeed help publicizing your district event or publishing a story? The templates and guidelines below were developed by fellow conservation district communication staff to help you get started.

CoverKey Messages for Conservation Districts: Concise statements that communicate the unique value conservation districts bring to their target audiences. Messages are designed to unify the way conservation districts are presented by the SCC and the districts themselves. They address three questions: 1) what are conservation districts? 2) What do conservation districts do? and 3) Why are conservation districts important?

Talking Points - Voluntary Conservation Programs (pdf): Developed at the request of conservation districts, these talking points provide clear, unified messaging about voluntary, incentive conservation programs.

Heron at Nisqually_KathyWhalen_ThurstonCD

Photo by Kathy Whalen, Thurston Conservation District

Photo gallery (hosted on Flickr): Find images of working lands, natural resource conservation, and landscapes from across Washington. Images have been contributed by conservation districts and the SCC and are available for non-commercial use by conservation districts, the Washington Association of Conservation Districts, and Washington Association of District Employees, and Washington Conservation Society.
Please read about photo licensing, credit, and submissions.
Licensing: CDs, WACD, and WADE are granted a royalty-free license to remix, tweak, and build upon images in the gallery non-commercially. New works must also acknowledge the photographer (listed in the photo description) and be non-commercial, but they don’t have to license their derivative works on the same terms. Photos may not be used to infer or imply SCC endorsement of any product, company, or position. Please do not distort the images the photos portray.  
Credit: While not required, please provide a photo credit as feasible. Suggested credit is as follows:
  • Photo by [photographer’s name], [entity name] (e.g. Photo by Joan Smith, Random County Conservation District]). *Note: When you click on a photo in the Flickr gallery, the photographer is listed in the photo description.
In cases where it’s not feasible to include photo credit information directly with the image (e.g. when the image is used on a cover layout), please consider including the photo credit somewhere on your publication, either as a footnote or on a page of photo credits in a document appendix.   
How to submit photos:  The SCC and Communications, Partnership Building, and Outreach (CPO) group administers an annual conservation district photo contest each year between September-October. All submissions are added to the gallery. Outside of the contest time frame, we still greatly appreciate your photo submissions! Please email Laura Johnson if you have photos you’d like to share with fellow districts. 

Appearance Release Form template: (Word) If your district captures videos, photos, or audio/written recordings of people, please consider using an appearance release form that gives you permission to use an image or recording for defined purposes and protects you from potential legal issues. This template was developed by the SCC for district use. Disclaimer: Information about appearance release forms is not legal advice. If you have specific legal questions about release forms, we recommend you consult an attorney familiar with this area of law.

General photography tips and tricks: Links to a page on the Washington Association of District Employees (WADE) website where you'll find a list of simple tips, presentations, videos, and resources to help build photography skills. (List created by CD employee and photographer Andrew Phay, Whatcom Conservation District).
bmp_cover_imageSocial Media Best Practices and Examples (pdf): Includes general best practices for social media account management and examples of a social media policy, Facebook Impressum, and social media account copyright statement.
Worksheet - Capturing Effective Testimonials from Landowners and Partners (Word): Provides guidance on capturing and sharing testimonials to effectively tell your story (created at the request of conservation districts)

Appearance Release Form template (Word): If your district captures videos, photos, or audio/written recordings of people, please consider using an appearance release form that gives you permission to use an image or recording for defined purposes and protects you from potential legal issues. This template was developed by the SCC for district use. Disclaimer: Information about appearance release forms is not legal advice. If you have specific legal questions about release forms, we recommend you consult an attorney familiar with this area of law.

Talking Points - Voluntary Conservation Programs (pdf): Developed at the request of conservation districts, these talking points provide clear, unified messaging about voluntary, incentive conservation programs.

Example of tour packet coverTour Packet template: Provides a folder for tour materials, including a Tour Insert (see template below).  Use this template to give an overview of your conservation district and key service areas that you want to highlight for tour attendees. Prints as 11x17 document, two-sided, folded.

Tour insert coverTour Insert template: Template includes space for a tour map and take-home messages about each CD tour stop. It prints as an 8.5x11 two-sided document that can be inserted into the Tour Packet template (see above).


Questions?

Contact Laura Johnson, 360-407-6936