Marketing Toolkit and Resources

Tools and resources on this page are designed to help Washington conservation districts develop market themselves. You’ll find several free products to promote a unified “brand” for Washington conservation districts and templates for common marketing pieces.

Marketing Toolkit
Brand GuidelinesColor PaletteGeneral / program outreach templatesLogosMedia and EventsMessagingPhotosPowerpoint TemplatesSocial MediaTestimonialsTour materials - New!

BrandGuidelines_CoverInstruction on how to use branding products in this toolkit, including key messages, logo placement, color palette, and fonts (typeface). Please review this document – through consistent use of messaging and visual elements, we will amplify the identity of conservation districts in our state. (Updated June 2016)

Download pdf >>

PalleteSet of colors to use when designing marketing materials consistent with the CD logo and brand.

Download pdf>>

Visit www.scc.wa.gov/fact-sheets to download SCC-produced materials about conservation programs and initiatives.

**Email Laura to request InDesign files of the templates.**

10 Ways Conservation Districts Can Help You10Ways_Cover – Overview of common services offered by Washington’s conservation districts and how they may be able to help a landowner.

CREPHandoutConservation Reserve Enhancement Program (CREP) handout for landowners: 8.5×11 two-sided Word handout for print (download). Includes information on program incentives, eligibility, and enrollment. Follow these instructions to customize the handout with your district logo and contact information.


CD Template CoverAbout Conservation Districts: 11×17 folded Word doc for print (download). Includes key messages about CDs and three sections to customize with your own district-specific information. Please review these step-by-step template instructions. View example of completed template (Spokane Conservation District).

WSCD_WindowToHealthyLands_Logo_CMYK_H“Window” logo and accompanying slogan (“your window to healthy lands”) are available in horizontal and vertical orientation, in color and in black and white.

ToolkitImagePRNeed help publicizing your district event or publishing a story? The templates and guidelines below were developed by fellow conservation district communication staff to help you get started.

Downloads:

CoverKey Messages for Conservation Districts: Concise statements that communicate the unique value conservation districts bring to their target audiences. Messages are designed to unify the way conservation districts are presented by the SCC and the districts themselves. They address three questions: 1) what are conservation districts? 2) What do conservation districts do? and 3) Why are conservation districts important?

NEW! Talking Points – Voluntary Conservation Programs (pdf): Developed at the request of conservation districts, these talking points provide clear, unified messaging about voluntary, incentive conservation programs.


Heron at Nisqually_KathyWhalen_ThurstonCD

Photo by Kathy Whalen, Thurston Conservation District

*(August 2016) The SCC / CD Gallery has moved to Flickr. We continue to update the Flickr albums.*

Gallery of photos (https://www.flickr.com/photos/sccgallery/albums) depicting working lands, natural resource conservation, and landscapes from across Washington State. The majority of images were contributed by conservation district employees. Images are available for non-commercial use by conservation districts (CDs), the Washington Association of Conservation Districts (WACD), and the Washington Association of District Employees (WADE).

PHOTO LICENSING CDs, WACD, and WADE are granted a royalty-free license to remix, tweak, and build upon images in the gallery non-commercially. New works must also acknowledge the photographer (listed in the photo description) and be non-commercial, but they don’t have to license their derivative works on the same terms. Photos may not be used to infer or imply SCC endorsement of any product, company, or position. Please do not distort the images the photos portray.

PHOTO CREDIT While not required, please provide a photo credit as feasible. Suggested credit is as follows:

  • Photo by [photographer’s name], [entity name] (e.g. Photo by Joan Smith, Random County Conservation District]). *Note: When you click on a photo in the Flickr gallery, the photographer is listed in the photo description.

In cases where it’s not feasible to include photo credit information directly with the image (e.g. when the image is used on a cover layout), please consider including the photo credit somewhere on your publication, either as a footnote or on a page of photo credits in a document appendix.

SUBMITTING PHOTOS   The SCC and Communications, Partnership Building, and Outreach (CPO) group administers an annual conservation district photo contest each year between September-October. All submissions are added to the gallery. Outside of the contest time frame, we still greatly appreciate your photo submissions! Please email Laura Johnson if you have photos you’d like to share with fellow districts.

Visit the photo gallery>>

Appearance Release Form template (Word): If your district captures videos, photos, or audio/written recordings of people, please consider using an appearance release form that gives you permission to use an image or recording for defined purposes and protects you from potential legal issues. This template was developed by the SCC for district use. Disclaimer: Information about appearance release forms is not legal advice. If you have specific legal questions about release forms, we recommend you consult an attorney familiar with this area of law.

WebPhotoThis Powerpoint slide template integrates CD brand colors and font guidelines. It’s available in three different color themes, and includes beautiful photos.The template provides title and closing slide layouts, as well as three different main content slide layouts. You may add your own photos, or there are pre-sized photo options available for the different slide layouts.

Downloads:

bmp_cover_imageSocial Media Best Practices and Examples (pdf): Document includes general best practices for social media account management and examples of a social media policy, Facebook Impressum, and social media account copyright statement.

Worksheet – Capturing Effective Testimonials from Landowners and Partners (Word): Provides guidance on capturing and sharing testimonials to effectively tell your story (created at the request of conservation districts)

Appearance Release Form template (Word): If your district captures videos, photos, or audio/written recordings of people, please consider using an appearance release form that gives you permission to use an image or recording for defined purposes and protects you from potential legal issues. This template was developed by the SCC for district use. Disclaimer: Information about appearance release forms is not legal advice. If you have specific legal questions about release forms, we recommend you consult an attorney familiar with this area of law.

Talking Points – Voluntary Conservation Programs (pdf): Developed at the request of conservation districts, these talking points provide clear, unified messaging about voluntary, incentive conservation programs.

Example of tour packet coverTour Packet template: Document provides a folder for CD tour materials, including a Tour Insert (see template below).  Use this template to give an overview of your conservation district and key service areas that you want to highlight for tour attendees. Prints as 11×17 document, two-sided, folded.

Tour insert coverTour Insert template: Template includes space for a tour map and take-home messages about each CD tour stop. It prints as an 8.5×11 two-sided document that can be inserted into the Tour Packet template (see above).


Resources

K-12 EducationPresentations NEW!Public EngagementVideos

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  • The Kids in the Creek program (produced by Cascadia Conservation District) helps students learn how streams and watersheds work through in-class lessons and outdoor, hands-on activities. Lessons are taught by teachers and resource professionals representing a variety of partner agencies. View curriculum materials on the Kids in the Creek website, and watch this presentation about the program by Cascadia Conservation District staff.>
  • The National Association of Conservation Districts (NACD) has several free Education Resources available, including lesson plans and ideas for displays. They also run the Marketplace where you can buy education supplies for lessons relating to soil, forests, watersheds, and more.
  • Franklin Conservation Districts administers two educational programs – Water on Wheels and Wheat Week – that reach students across the state, helping teachers meet Washington State Science Learning Standards.

The following are presentations given by fellow conservation district staff about successful communication, marketing, or education initiatives that other districts are welcome to use or build from. Presentations were recorded during the monthly Communications, Partnership Building, and Outreach committee meetings.

Conservation districts and environmental education
recorded February 5, 2016

Kids in the Creek educational program (Cascadia Conservation District)
recorded October 1, 2015

  • Pierce Conservation District is a lead partner in “Depave” projects in Puget Sound. In this community-driven process, volunteers select sites they want depaved and returned to green space. Then, PCD works with community leaders and the local jurisdiction to move the project forward.

Interested in producing a video or documenting testimonials from landowners? Here are some examples of videos produced by conservation districts in Washington:

  • ACCDVideoAsotin County Conservation District worked with the Department of Ecology to produce a video that features candid interviews with local farmers and livestock owners describing how the district helped them implement practices that improve water quality, protect steelhead, and conserve resources for future generations.
  • BGThere are several videos on the Better Ground website (Snohomish Conservation District) that feature landowner testimonials and project tutorials.


Questions? Contact Laura Johnson, 360-407-6936